Founded by the late Keith Hufnagel and adopted from his New York City Tag "Huf One" found where ever he had been. 

Huf was a stick it to followers of the mainstream as Keith found himself as a misfit of society. The brand kicked off around 1992 in When Keith started printing his nickname onto clothing while skating as a pro. The first Huf store opened in 2002 in San Fran and the rest is history. 

RIP Keith !!! Keith Hufnagel forever and ever.